Ever since NEOM was first announced in 2017, it has been a constant, personal distraction. It seems this is now a universal sentiment.
Among journalists, the competition is intense to scoop every fantastical detail about the project in the largely uninhabited northwestern corner of Saudi Arabia. It’s the same among businesses: Foreign companies spent years buzzing about deals linked to the $500 billion ($1 trillion, $1.5 trillion?) gigaproject, although it looks like consultants were the ones who made off with the fat profits for their…
