In the evolving story of Saudi Vision 2030, few projects have captured global imagination—and debate—like NEOM.
Launched in 2017 under the leadership of Mohammed bin Salman, NEOM is not just a city.
It is an ambition to redefine how humanity lives, works, travels, and connects.
Positioned along the Red Sea in northwest Saudi Arabia, NEOM spans over 26,500 km²—designed as a living laboratory for the future, powered by renewable energy, advanced technologies, and bold urban design.
But beyond the architecture and headlines…
